Personas

Give every agent a character your customers enjoy.

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Persona is a dedicated layer in the Myna Agent Runtime. Have complete control over the identity, tone and writing styles, enforced at composition- separate from the agent's logic.

Reusable across agents and workflows.

Features

Characters

Freely shape each persona with a custom backstory, then tune six distinct personality traits to create a character that feels uniquely its own.

Edit Persona for Richard Roma, with his photo and a backstory as a persuasive real estate salesman, and his personality sliders: humor subtle, creativity innovative, formality adaptive, enthusiasm high, empathy low and persuasiveness aggressive

Writing Style

Fine-tune how each persona writes — from typos and slang to punctuation and emoji use — so every message feels consistent with the character.

Writing Style settings with spelling errors and slang words on, normal punctuation and no emoji, beside a chat where the agent replies with slang, a phone-keyboard typo and no emoji

Emulator

An alternative to manual configuration, share sample conversations and messages. Myna will create a persona that automatically emulates tone, phrasing, punctuation, slang, and cadence.

Emulate Persona with an Instagram DM export, an SMS export and pasted messages from a clothing boutique, and the detected style: warm tone, short direct phrasing, minimal punctuation, slang on and a rapid cadence

Why the composition layer is so important in agentic CX

Read the guide

Persona layer

Melody Identity, tone and writing style

SMS

hey any update on my refund?

Good news, your refund for order #4821 went through. $64 will be back on your card in 3–5 business days

Email

Your refund is on its way

Hi Marcus,

Thanks for bearing with us. We've approved the refund for order #4821, and $64.00 will be back on your original card within 3–5 business days.

If anything looks off, just reply to this email and I'll sort it out.

Melody

Webchat

Hi, can you check on the refund for order 4821?

Melody

All done! I've approved your refund for order #4821. You'll see $64.00 back on your card in 3–5 business days. Anything else I can help with?

Questions about Personas

Something else on your mind? The documentation has the details.

Read the documentation
What is a persona?

The character your agent plays in conversation: its name, photo, backstory, personality and writing style. Persona is a dedicated layer in the Myna Agent Runtime, applied as each message is composed, separate from the agent's logic.

What does applying a persona at composition mean?

Your agent's workflows, tools and policies decide what to say. The persona decides how it's said, as each reply is written. You can change a persona's voice without editing the logic underneath it.

Which personality traits can I tune?

Six: humor, creativity, formality, enthusiasm, empathy and persuasiveness. Each has its own slider.

What can I set in Writing Style?

Spelling errors (the odd phone-keyboard typo), slang words like lol, tbh and ngl, punctuation (none, minimal, normal or precise) and emoji use (none, minimal, sometimes or often).

How does the Emulator work?

Share sample conversations or paste messages, and Myna creates a persona that emulates their tone, phrasing, punctuation, slang and cadence. It's an alternative to configuring everything by hand.

Does a persona write differently on each channel?

Yes. The same persona writes a short text for SMS, a full email with a greeting and sign-off, and a conversational reply in webchat, all in one voice.

Can several agents share one persona?

Yes. Create a persona once and select it on any agent or workflow, or give different agents their own.

Will customers know they're talking to AI?

That's up to you and the rules where you operate. A persona shapes how the agent sounds, not whether it discloses that it's AI.

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