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Qualification goals tell your Myna agent what information to gather from each lead as part of the campaign conversation. Rather than firing off a questionnaire, the agent works these questions into the natural flow of the dialogue — asking at appropriate moments and moving on once an answer is collected. Every campaign can have its own set of qualification goals tailored to what matters most for that outreach: budget, location, timeline, property details, service preferences, or anything else your team needs to qualify a lead.

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How qualification works

When a contact responds to a message, Myna’s agent reviews the open qualification goals and decides whether the current turn is a good opportunity to ask one. Once the contact provides an answer, the agent marks that goal as collected and moves to the next uncollected goal. If the contact voluntarily shares information that matches a goal (or any visible custom field), the agent records it without needing to ask again. Required goals are prioritized — the agent keeps working toward them even if the contact moves the conversation elsewhere. Optional goals are asked when the flow allows, but the agent won’t force them if the conversation isn’t conducive.

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Add qualification goals to a campaign

1

Open the campaign editor

Go to Campaigns, find your campaign, and click Edit. Navigate to the Qualification section.
2

Add a new goal

Click Add Goal. A goal form opens with the following fields:
3

Set the field type

Each goal maps to either a system field (a standard Contact column) or a custom field (a value you’ve defined in your workspace’s custom field configuration).Choose the correct data type so Myna validates and stores the collected value properly (e.g., a number field rejects free-form text).
4

Save and reorder

Click Save after adding each goal. Drag goals up or down to reorder them — the agent attempts them in order from top to bottom.

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Qualification prompt mode

When your campaign has many custom fields, you can control which ones appear in the agent’s qualification prompt: Switch to Select mode and check the fields you want included. This is especially useful when you have many custom fields but only a few are relevant to a given campaign’s goals.

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Use cases and examples

Real estate buyer campaign

Collect budget range, desired number of bedrooms, preferred neighborhoods, and purchase timeline. Mark budget and timeline as required; neighborhood preference as optional.

Solar leads campaign

Ask for monthly electricity bill, roof ownership status, and property type (residential vs. commercial). Mark electricity bill and ownership as required.

Home services campaign

Collect service type needed, property size, preferred appointment window, and whether the contact is the homeowner. Mark homeowner status as required.

B2B outreach campaign

Gather company size, current solution in use, decision-making authority, and budget cycle. Mark decision authority and budget as required.

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Best practices

Limit each campaign to the 3–5 most important pieces of information. Too many goals make conversations feel like interrogations and reduce response rates. Prioritize the fields your team actually uses to qualify a lead.
Use the Required flag sparingly. If a field is marked required, the agent will keep asking for it across multiple messages — which can frustrate contacts. Reserve it for information you genuinely cannot qualify the lead without.
For required fields, set a max attempts value of 2–3. This prevents the agent from repeatedly asking for the same information if the contact consistently avoids answering, and it gives the conversation room to progress.
The description field is your chance to give the agent more nuanced instructions. For example: “Ask politely and mention that budget flexibility is okay” or “Only ask this if the contact has already confirmed interest.” More context leads to better, more natural questions.
Leave Skip If Already Filled enabled (the default) whenever you import contacts that already have some fields completed — for example, contacts from a CRM where budget or location is known. The agent will skip those goals automatically and focus only on what’s missing.
If a contact volunteers qualification information unprompted — for example, mentioning their budget in an early reply — the agent captures it automatically without asking. You don’t need to prompt for information the contact has already shared.