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A campaign is the operational core of your Myna outreach. It defines who your agent talks to, which channel it uses, what it says in the opening message and follow-ups, what hours it’s allowed to operate, and what it’s trying to accomplish. Every active conversation in Myna belongs to a campaign.

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What a campaign contains

AI agent

The agent that drives every conversation in this campaign. Controls the persona, tone, and knowledge base used.

Phone number

The outbound number contacts receive messages from. Each campaign is assigned one dedicated number.

Message sequence

The intro message, follow-up messages, and final message sent to contacts who don’t respond.

Business hours

The days and times your agent is allowed to send outbound messages.

Qualification goals

The specific pieces of information the agent needs to collect before a contact is considered qualified.

Response delay

How long the agent waits after receiving an inbound message before sending its reply.

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Channels

Myna supports several messaging channels. Select a channel when you create your campaign — it determines which integration and phone number type the campaign uses.
Standard SMS using a dedicated phone number assigned to your workspace. The most common setup for outbound sales campaigns in the US.

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Message sequence

The message sequence defines the cadence of outbound messages sent to contacts who haven’t responded. Configure each message type from the campaign’s Messages tab.

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Intro message

The intro message is the very first thing a contact receives when they’re enrolled in your campaign. It should introduce your agent by name, give the contact a clear sense of who’s reaching out and why, and include a question or call-to-action that invites a response. Keep intro messages short — two to three sentences is ideal for SMS. Contacts decide whether to engage within seconds of reading the first message.

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Follow-up messages

Follow-up messages go to contacts who don’t respond to the intro or a previous follow-up. You can configure multiple follow-ups with different timing gaps between each one (for example, follow up after 24 hours, then again after 72 hours). Each follow-up should approach the outreach from a slightly different angle — new information, a different value proposition, or a softer ask — rather than simply repeating the intro.

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Final message

The final message is sent when a contact reaches the end of your follow-up sequence without converting. It gracefully closes the outreach, thanks the contact for their time, and leaves the door open for them to re-engage in the future.
Don’t skip the final message. A warm, respectful close is better for your brand than going silent, and contacts who re-engage later will remember you positively.

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Business hours

Business hours define the windows during which your agent is allowed to send outbound messages. You can configure hours by day of the week. Set your business hours to match the times your target audience is most likely to respond. Contacts who receive messages outside their expected hours are more likely to opt out.
Messages that would be sent outside business hours are held in a queue and delivered when the next allowed window opens. If a contact replies during off-hours, your agent’s response is also held until business hours resume.

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Campaign availability

A campaign’s availability setting gives you fine-grained control over when the agent responds to inbound messages, independent of the message-sending schedule.

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Campaign status

Campaigns can be set to Active or Inactive from the campaign settings page.
  • Active — the campaign runner enrolls new contacts, sends the message sequence, and processes inbound replies
  • Inactive — the campaign is paused; no new messages are sent and inbound replies are not processed
Toggle the campaign status at any time without losing any data or conversation history.

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Qualification goals

Qualification goals define the specific pieces of information your agent should collect from each contact before they’re considered qualified. Each goal maps to a contact field — either a standard field (like location or email) or a custom field you define. For each qualification goal, you can configure:
  • Goal description — what the agent is trying to find out (e.g., “Ask for the contact’s monthly budget”)
  • Field — where the collected data is stored on the contact record
  • Required — whether this goal must be completed before the contact can be considered fully qualified
  • Max attempts — how many times the agent can ask before moving on
  • Skip if already filled — whether to skip this goal if the field already has a value
The agent collects qualification data through natural conversation — it doesn’t send a rigid list of questions. It works qualification goals into the dialogue at the right moment, making the experience feel like a conversation rather than a form.

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Response delay

The response delay is the number of seconds the agent waits after receiving an inbound message before sending its reply. A small delay (30–120 seconds) makes the agent feel more human and gives time for the contact to send a follow-up message before the agent responds.
If a contact sends multiple messages in quick succession, Myna batches them and processes them together once the delay expires — so the agent responds to the complete thought rather than each individual message.

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One contact, one active campaign

A contact can only be enrolled in one active campaign at a time. If you try to add a contact to a second campaign while they’re active in another, Myna will alert you. To move a contact to a different campaign, remove them from the current campaign first. This rule prevents contacts from receiving duplicate or conflicting messages from different campaigns simultaneously.

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Contacts in a campaign

The Contacts tab inside a campaign shows every contact enrolled in that campaign and their current status. Click any contact to view their full message history, qualification progress, and contact details. You can add contacts to a campaign in two ways:
  • CSV import — upload a spreadsheet of phone numbers and contact details
  • GoHighLevel sync — pull contacts directly from your connected GHL location
See the Contacts guide for more on importing and managing contacts.